Custom Website – The Process – Part 2
Here’s what we suggest to get started on choosing the right keywords to target for your site:
Look for phrases that describe your service.
Make a list of every phrase you think people would possibly type in to search for an organization like yours and then start eliminating possibilities.
Look at other organizations with a similar mission, especially those who achieve high rankings already.
Compare your list to your mission. The more exact the match, the better the phrase, and the more likely you will give a searcher just what he or she wanted.
Although trying to generate a list of keywords and phrases seems like something that should take just a short time, we would caution you not to rush this first step. Targeting the wrong keywords is the biggest mistake most people make, according to search engine specialists. A list of words that are specific and accurately represent your organization goes farther than anything else in getting you new, qualified visitors to your site.
Use the wrong words for a search result listing and you are the weakest link
Following are the areas in HTML coding we will be paying close attention to.
Page Titles – We will want to make sure that your Title tags are unique, descriptive and longer than just two or three words. Search engines rank titles higher because they assume that’s what the page is about. One caution: make sure the content on your pages truly reflect the page titles; otherwise, the engines will think you’re spamming them.
Body Copy – Make sure the copy on your pages contain your keyword phrases in more than one place. It is also important to try and keep your keyword phrases at the top of the page, before any tables or other layout designs. The higher these words appear on the page, the more heavily they’re weighted.
Alt Tags – Alt tags are used to define the text labels you see when you place your mouse over an image on your site.
For example many sites will have a corporate logo in a beautiful image, post it to the top of their web page, but only enter “logo” in the alt text, this makes their brand invisible to search engines. We will go the extra step and improve on this for full optimization.
META Tags – META tags are tags that don’t show up on the web page itself, but they are placed into the page’s code specifically so search engines can pull from their keywords and descriptions. Not all search engines rely on these tags, but not having them is as much a mistake as thinking they’ll solve all of your search engine ranking problems. Make sure your keywords don’t repeat and your descriptions are complete and accurate.
According to Statistical Research, Inc., Web users report searching the Internet (57%) on an average day. This means that people use search engines more often than any other Web activity, second only to email. If you want new people to hear about your organization online, you’d better make sure you aren’t buried on the 34th page of a search result. Putting these techniques into practice when building a website is one good way to make sure you aren’t left in the dark.
Domain Name for your Business:
The importance of having your own domain name cannot be over-emphasized enough. If you are running an online business, and don’t yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.
Try to register a domain which contains a popular keyword applicable for your industry. This will help your customers remember your domain name better. Furthermore, for searches conducted in Yahoo!, a higher ranking will be given to those web sites which contain the keyword in the title. And according to Yahoo!’s instructions, the Title should always be the official name of the site. Thus, if the domain name contains a keyword, you will be able to include the keyword in the Title which will improve your ranking in Yahoo!. As a minor side-benefit, this can also help to marginally increase the ranking of your web site in other search engines.
Don’t register a domain containing the digit 0 in it, unless it is going to be part of a recognizable word (like 1000 or 2000). This is because the digit 0 is often confused with the vowel O. If you feel that you must register a domain with the digit 0, make sure that you also register the corresponding domain containing the vowel O.
Try to avoid using domains that contain ‘2’ for “To’, ‘4’ for ‘For’, ‘u’ for ‘You’ and so on even if they seem to make your domain sound ‘cool’. Your customers will easily get confused if you do so. However, if you must register such a domain, register the expanded form of the domain as well, i.e. if you are registering greatthings2do.com, also register greatthingstodo.com.
Should you or should you not use hyphens in your domain? Well, the jury is out on the question. While some Internet marketers will tell you that domains containing hyphens are difficult to remember, spell and pronounce, others will state that domains containing hyphens are, in fact, easy to remember, spell and pronounce. Go figure. Personally, we would feel that whether or not hyphens are helpful has to be determined on a case by case basis. However, if you register a domain containing hyphens, make sure that you also register the corresponding domain without the hyphens. Once you do that, you can simply redirect visitors from the domain without the hyphens to the domain with the hyphens.
Don’t make your primary domain too long. Even though 67 character domains are a reality, exactly how many of your users will want to type a domain name like thisisanexampleofaverylargedomainname.com?
Always use “.com”. If yours is a serious business site, avoid using domains ending in “nu” or “to”. Your business will have little credibility if you do so. You can consider registering a “.net” domain, but since most people
are familiar with “.com”, it is better to stick to convention.
While it is unlikely that you will be able to register a domain which satisfies all the rules that we have outlined above, try to follow as many of the above rules as you can. You can check out the availability of domain names and register new domains for you.
Hosting your website:
It is understood that every reliable web hosting company is taking care of its web servers. This does not only include all the hardware aspects but also all the applications (the software) that are installed on the different servers. This allows the webmasters to solely focus on running their web sites and not worry about the technical problems of a server.
Because we work closely with our recommended associate web hosting company we are able to offer you personalized and prompt replies to any problems that you may encounter.